About us

Who we are?

New Inductor, established in 2023, is an innovative enterprise under POCO Holding CO., LTD. (Stock Code: 300811), focusing on high-performance metal power inductors.

Based on in-depth research into material properties and continuous advancement of process technology, the company is committed to providing global customers with industry-leading metal power inductors and module solutions built with advanced metal alloy materials. As a core force enabling smart energy and intelligent control, New Inductor strives to contribute to a more efficient, intelligent, and sustainable electrified future for humanity.

Values
Mission

Let power more efficient & quiet

Vision

Specialist in soft magnetic materials and applications.

Values

Aspiration,Goal,Accomplishment,Persistence

Development history
Phase one

In 2009, The parent company Platinum Technology

  • 2010

    The Huizhou base has been completed, pioneering the use of an atomization powder-making process for magnetic powder cores.

  • 2015

    The FeSi second-generation NPH series has been successfully developed.

  • 2018

    Completed the shareholding reform and renamed as Shenzhen Platinum New Materials Co., Ltd.

Phase two

In 2019, the parent company went public with stock

code 300811.

  • 2019

    The high-performance iron nickel NPN-LH series has been successfully developed.

  • 2020

    Awarded the title of "Little Giant" at the national level for specialization, refinement, novelty, and innovation.

  • 2021

    Received the "Carbon Neutrality" Pioneer Award from Caixin.

  • 2022

    The headquarters has relocated to a new location.

Phase Three

In 2023, NEW Inductor was established.

  • 2023

    Successfully developed iron silicon aluminum and iron silicon magnetic core products and introduced them to the market.

  • 2023

    Pioneering the Copper Iron Co firing Process (CFS).

  • 2024

    Thailand invests in building factories.

  • 2025

    Sales exceeded XX billion.

Certificate

  • ISO9001
  • QC080000

Global presence

Hungary
Germany
India
Chengdu
Huizhou
Xi'an
Jiangsu
Tianjin
Japan
Korea
Heyuan
Taiwan
Partner
Office
Subsidiary